About
Results-driven Digital Marketing Executive with 1.1 years of hands-on experience in technical, on-page, and off-page SEO. Proficient in SEMrush, Google Analytics, and Search Console, consistently driving website traffic growth and improved search rankings. Eager to leverage proven SEO expertise and expand into social media, email marketing, and paid advertising to achieve comprehensive digital marketing objectives in a dynamic organization.
Work
Nagercoil, Tamil Nadu, India
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Summary
As a Digital Marketing Intern, I am currently enhancing website performance and search visibility through technical and on-page SEO strategies for SAASVAAP Inc.
Highlights
Executed comprehensive keyword research and backlink audits using SEMrush, directly informing content strategy and tracking position rankings to optimize search visibility.
Improved site health and mitigated SEO penalties by identifying and disavowing toxic backlinks through Google Search Console.
Enhanced SERP appearance and click-through rates by implementing structured data (schema markup) and optimizing on-page elements like meta tags and alt attributes.
Orchestrated off-page SEO campaigns, securing quality backlinks and boosting domain authority through strategic outreach and content promotion.
Streamlined website performance and SEO integrity by resolving broken links, implementing effective redirections, and optimizing media assets.
Monitored and maintained optimal site health and page index status using Screaming Frog and Google Search Console, ensuring continuous performance.
Kaliyakkavilai, Tamil Nadu, India
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Summary
As an SEO Specialist, I significantly improved organic search performance and website visibility through comprehensive SEO strategies and technical optimizations for Brownsofts Solutions.
Highlights
Increased organic website traffic by implementing effective SEO strategies, leveraging Google Keyword Planner for high-performing search terms.
Enhanced on-page SEO by optimizing meta tags, headers, website content, and internal linking structures, improving relevance and crawlability.
Strengthened domain authority and search rankings through strategic backlink acquisition via directory submissions and social bookmarking initiatives.
Analyzed and reported on SEO performance metrics using Google Analytics and Google Search Console, providing actionable insights for continuous improvement.
Deployed schema markup to enrich search result visibility and significantly increase click-through rates for key pages.
Boosted website page speed performance by configuring WP Rocket plugin for caching, CSS/JS minification, and lazy loading, enhancing user experience and SEO.
Skills
SEO Strategy & Execution
On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Schema Markup, Meta Tags, Page Speed Optimization, SEO Audits, Link Building, Content Optimization, Digital Strategy.
SEO Tools & Analytics
SEMrush, Google Analytics, Google Search Console, Google Keyword Planner, Google Tag Manager, Moz, Screaming Frog, WP Rocket, Yoast SEO, Media Renamer.
Digital Advertising
Google Ads, Match Types, Responsive Search Ads, Targeting.
Web Development & CMS
WordPress, HTML, CSS, Canva.
Data Analysis & Reporting
Performance Monitoring, Analytics Reporting.